Media training for researchers

JUNO Workshop

Target audience researchers and research managers of all research areas
Language English

2 days

Capacity max. 10
Upcoming Workshops
Date and Time Format Registration
11.03. AND 15.04.2021 10 a.m. - 5 p.m. online Workshop Zur Anmeldung/Registration


Workshop description

In the media training you will learn how to work successfully with journalists:
You will learn what expectations the media have of scientists in particular. You will learn to present your complex facts in a simple and pointed way. You will find the emotional story in your own research topic and can also communicate it in contact with journalists. On the basis of numerous practical exercises, you will train to present your topics in a way that is appropriate for the media and target groups - tailored to the expectations of newspapers, radio and TV.

A further focus is on your own presentation of person and content with the help of social media and new media. This involves the creation of blog posts, podcasts, videos (etc.) with the aim of establishing new ways of reaching interested target groups and making one's own research results relevant.

Relevant questions

  • Why are the media interested in scientists and what do journalists expect from their interview partners?
  • How do you sum up your research results and formulate them in a simple and understandable way?
  • What rights do you have as an interviewee and what should you observe when working with journalists?
  • How do you resist the excitement of an interview and how do you prepare for live situations on radio or television?
  • How do I present and position myself as a scientist via digital media?

 Your benefit

  • A convincing personal presence in the media will give your
    scientific topic a face.
  • You work on your own channels that you can use to make your research better known and reach more people.
  • A successful interview strengthens your name as an expert and makes you better known.
  • Video training helps you to recognize unconscious behavior patterns and change them.
  • Increased visibility and professional self-portrayal.
  • The newly acquired training information will also help you with other public appearances (lectures, seminars, lectures).


Robert Kötter is a scientist, trained coach and rhetoric trainer and is frequently asked to be an interview partner himself. With his company zweirat he has been working as a media trainer in large companies and at many German universities, such as RWTH, Humboldt University Berlin and the University of Bonn since 2005.

Key image: Jacob Lund/


Junior Scientist and
International Researcher Center (JUNO)

Heinrich-Heine-Universität Düsseldorf
Gebäude 16.11.
Ebene 00 Raum 48
Universitätsstr. 1
40225 Düsseldorf
Tel.: +49 211 81-13564
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This workshop is carried out in collaboration with the HHU Coordination office "Bürgeruniversität".

Verantwortlich für den Inhalt: Junior Scientist and International Researcher Center