This seminar focuses on self-marketing strategies and professional performance in scientific settings such as international conferences or meetings with peers and other researchers as well as increasing visibility online. It aims at improving your individual performance by successfully communicating and discussing your research, your expertise and professional achievements in different scientific contexts. This workshop supports strategies in person and in social media networks.

Day 1
• Self-presentation & Career landscape: Assessment of personal development, strategies & career milestones.
• Framing research: Why should others be interested in me and my research?
• Elevator pitch to introduce professional work
• Increasing visibility as a scientist, online and at conferences

Day 2
• Body language and self-confident appearance
• Voice technique and rhetorical considerations
• Practicing a convincing performance in (un-)structured settings (conference and online)
• Individual feedback, individual tool development based on the individual authentic style

This workshop is particularly helpful for researchers who would like to explore their skills in a confidence-building environment, in which solutions are found for each individual style and character.

Kathrin Keune is a consultant, coach and expressive arts therapist. She is passionate about working with people to transform stagnation and constriction into movement. Her artistic background provides the central framework for finding new and surprising solutions.

She accompanies and coaches the executive management of companies in the social economy, professors at German universities and directors and managers of the Max Planck Society. The focus is on people with their patterns and their personalities.